For about 20 years, most product store around the world is still using a single piece of paper to display their product price, weight or quantity. They used it because it was easy to use and affordable with cheap price. This is definitely not professional for the large store that has a big number of products and store owner needs extra labor for labeling purpose.

What is Electronic Shelf Labels?

Electronic Shelf Labels or ESL is a technology that is used to display price tags. It equipped with wireless technology allowing transfer the price and promotion information around the supermarket.

Besides giving more convenience to customers, Electronic Shelf Labels are also allowed store owners update the price changes or even the product details immediately throughout the single store or even multiple stores. With this latest technology, store owner can planning price strategies and timing. For example, they could change the price to promotional price during the festival or season. Thus, this will give advantage to the store owner to improve their sales.

Electronic Shelf Labels are also providing another advantage to store owner. The Electronic Shelf Label price tags can contain additional information such as product levels, product location codes, or any other useful information regarding the products.